![]() ![]() Simply identify the content you think would go over best with your recipients (e.g. You can also go without any of your own content in a newsletter. If you want to promote an interesting property in your market - either your own listing or just a notable/newsworthy residence - make that the focal point. Another option is to highlight news reports and updates that local buyers and sellers would want to know about, like changes to local property taxes.Īfter compiling a range of real estate newsletter articles to include, decide which is worthy of being the featured content - in other words, which one or two pieces of content you ought to highlight as the main focus and purpose of your newsletter.įor example, if the point of your newsletter is to drive traffic back to your real estate website, then featuring your own blog posts or other content at the top of the email is ideal. This is a great way to show your audience you want to provide them with content to feed their interests. For instance, curate mini-summaries of content from other sites that have relevant information for your leads and link back to them. Many real estate agents include more than just their own content in their newsletters. Whatever the theme, clearly communicate what recipients will find in the email in the subject line. ![]() This could simply be updates on local elections, new retail stores opening, or a list of upcoming events. Including local content? Make your subject line local: A common newsletter type is one that discusses pertinent news in an agent’s market.For instance, if you create newsletters that relay the latest mortgage regulatory updates, use a subject line that evokes a sense of urgency, like “How the Latest Update on Mortgages Affects Buyers Like You.” Being as timely and relevant as possible: Remember that newsletters are intended for your real estate leads to consume, so keep them and their interests solely in mind when crafting your subject lines.“Home Values Rise 10% Locally: What It Means for Sellers”). If the real estate newsletter theme is housing market updates, for example, tease the most positive information from the data you found (e.g. Steering clear of negative language and tone: This should be easy to accomplish, but be sure to maintain a positive voice in yours.Common traits of great email subject lines include: ![]() To start, develop a subject line that both accurately details exactly what your recipients will find in your email and piques their interest. Next up is your real estate newsletter content. ![]()
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